“…I thought it would be more interesting to touch on parts of the financing process…” – original author
Right before Tracy Lawrence went into fundraising mode for her catering startup Chewse last year, she cut off her hair.
She didn’t know it at the time, but later upon reflection, she thought it might have been a subconscious choice in trying to improve her odds.
“I found I was trying to play it androgynous,” she said. “But it didn’t work, because I wasn’t being authentic. No matter what you do, whether it’s fundraising or hiring, the best role to play is the only one you can — which is being yourself.”
Many other female founders I’ve met over the years have had to be very deliberate about how they look to be taken seriously. A few months back, Kathryn Minshew told me she A/B tested all of her outfits while fundraising for The Muse, a Y Combinator-backed recruiting and hiring platform for millennials. She felt she would get easily dismissed while wearing dresses…
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